Saturday 24 July 2010

The Power of the Blog! 24th July 2010

Guess what? ... Nope, wrong, this blog pretty much wrote itself!

A mere five days ago, on my opening entry to this blog I complained about not getting sales figures, let alone revenue, through from the major e-book retailers.
They must have been reading my blog over in Lyndhurst, NJ and been stung into action by the force and obvious rightness of my criticism! Lo and behold, this morning I arose and opened my e-mail to find the sales figures from that particular bookstore had miraculously been updated all the way forward from 24th January through to 28th March! They’re now only a quarter behind.
Yee-hah! And all that jazz.

Were they good? Drum roll.....

The answer is it depends on who you are. From our point of view they were 40% up on the previous two months, and that can’t be bad. From the point of view of one of our authors, one of the two most prolific we have, it was very good news – you see, with the exception of one book, all of those extra sales were hers! For our other authors, not such good news. As a publisher you know that some books will outsell others by huge margins, and you may or may not judge them to be the best books, but there is no accounting for the public and their fickle reading desires. You can try to predict them, and we, of course, do that, every time we decide a particular submission is worth contracting.

Still, it’s a good thing none of our authors are the jealous type.

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